The MLM File
....an anti-MLM information website

THE EFFECTS OF ILLUSIONS


Illusion depends on knowledge - or lack of knowledge - for its effects to be felt. It is quite normal with the checker board below, that your brain will refuse to accept the claim that square "A" is almost exactly the same shade of gray as square "B". It can't be, can it?

The Checker Board Shadow Illusion

BELIEF
There are those who will deny the shades of gray are the same because their eyes tell them the claim just doesn't make sense. They may never be convinced. Perhaps not even with logical proof.

There are those who will accept that the shades of gray could be the same, perhaps because they have been told this by someone whom they consider to be credible in this regard.

There are those who will look for the "trick". Of course the shades aren't the same. Maybe it's all tied up in RGB vs CMYK values or something of the sort...

It takes all kinds of people, with all kinds of thoughts. From these thoughts will spring belief. That's the nature of mankind.

WHAT IS THE REALITY?
The shades of gray in the two nominated squares are near enough exactly the same.

You may disagree, but your opinion (or belief), can't stand up against an unarguable fact. Check it out yourself with Photoshop or a like program.

THE MLM ILLUSION
Like all illusions, the MLM marketing strategy has its believers and non-believers. Believers are driven to manipulate facts to create and perpetuate the MLM illusion. Non-believers understand the illusion and avoid it. Those who aren't sure, get sucked in.

The reality is, until we all learn how to properly question and justify opinion and belief, our societies will remain a fallow ground for MLM companies and recruiters to continue working the greatest financial illusion of all time.

There is no credible business integrity attached to any MLM company or distributor. Either those involved are naïve or they are motivated by a deliberate desire to make money from the inherently planned, and ultimately inevitable, failure of the over-whelming majority of those who might be attracted to their “businesses” by their efforts.

 

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